Forma for Morphe 2,
Multiple Collections

Julia Kuzmenko McKim and the Avenue team retouched core campaign and eComm assets for Morphe 2 by Forma Brands.

These frames are outtakes from an ongoing retouching relationship with Forma Brands for Morphe 2, produced for web and national point-of-sale display.

Core assets carry a brand across every product, shade, and format, so the retouching held to one consistent standard at scale: true-to-life skin tones, color matched to each product’s real payoff, and clean, even texture that reads the same on a retail display as it does on screen.

Over the years, Forma Brands tested our capacity in the best possible way: we retouched multiple large projects running in parallel, some shot by me, some by other photographers. Regardless of the workload, we met every due date and moved through revision rounds fast. It is relationships with fast-moving, demanding teams like this one that shaped the production system and standards Avenue runs on today.