Fusion PKG,
Airless & Eastman Campaigns

Julia Kuzmenko McKim styled, photographed, and retouched the Fusion PKG Airless and Eastman packaging promo campaign for an upcoming event (web, POS, booth prints).

Fusion PKG is a packaging partner to many of the world’s leading beauty brands, from Urban Decay and MAC Cosmetics to Dermalogica and Drunk Elephant, alongside a fast-growing roster of indie labels.

In packaging photography, the material has to look exactly as it does in your hand. The airless pumps, the resin, the color and clarity of each part: clean acrylic, accurate colors – all of it has to read true. Shot with Broncolor lighting. We pay special attention to capturing and editing controlled highlights that show form and surface finish.