Hourglass Cosmetics,
Confession^™ Lipstick

Julia Kuzmenko McKim photographed, retouched, color-matched, and created additional shade versions alongside the in-house creative team for the Confession™ Lipstick campaign for Hourglass Cosmetics, produced for web, POS, and social, and licensed to this day.

These frames are from the launch campaign for Confession™ Ultra Slim High Intensity Refillable Lipstick, a refillable slim bullet in a high-intensity color range, shot across beauty portraits, macro lip, and arm swatches.

The launch put a macro lip image I photographed and retouched on a Times Square billboard. Hourglass has since been acquired by Unilever, and the license on these images has been extended several times. They are still in use.